Western Union, Lottomatica and MasterCard announced on Wednesday the launch of My WU reloadable prepaid cards in Italy that is designed to serve over four million registered migrant workers in the country.
The cards will be available at 15,000 Lottomatica Carta Lis locations in Italy and online. Customers will have the option to reload their prepaid cards at over 22,000 WU locations and 10,000 ATMs across Italy.
“The launch of the My WU card in Italy is part of our global strategy to leverage our wide-reaching, powerful and trusted brand – along with brands such as Lottomatica and MasterCard – to better serve the financial needs of our core customers around the world,” Diane Scott, the executive vice president and chief product and marketing officer at Western Union, said. “Through the Western Union Global Share platform, we look forward to continuing to develop innovative solutions that address the unmet financial services needs of customers worldwide, while adding more choices and convenience.”
Unbanked customers in Italy will gain the ability to send money transfers, receive direct deposits from employers and make retail purchases using the My WU card. Cardholders also have the ability to fund money transfer transactions at participating Lottomatica locations.
“We have created a prepaid card that is primarily targeted at migrant workers in our country, and have made it available through our retail network,” CartaLis Imel CEO Sergio Signoretti said. “Market research shows that one of the priorities for migrant workers is access to financial services and to send money to their home country.”