MasterCard announced on Thursday that it has signed an agreement with Rogers Communications to provide support for its prepaid MasterCard available with the newly launched Rogers suretap wallet, which is supported by the MasterCard network.
The suretap wallet allows customers to pay at the register using contactless technology.
“MasterCard has laid the groundwork for mobile payments in Canada thanks to our market-leading contactless payment footprint,” MasterCard Canada President Betty DeVita said. “This is another step forward in driving mobile payment adoption. As a technology company, enabling mobile payments is a priority as we know consumers are using their smartphones as commerce devices. Paying securely from a smartphone puts time back in the hands of consumers, and adds value to a seamless checkout experience for both shoppers and retailers.”
Since MasterCard introduced contactless acceptance, its footprint has expanded to account to 72 percent of the top retailers in Canada. Contactless technology uses a chip embedded inside a card or smartphone to wirelessly transmit a signal to the payment kiosk.
Mobile payments have grown significantly in recent years, allowing for faster checkout for merchants and customers. Shoppers can store coupons and loyalty programs in one place, and store payment information securely.
“We are thrilled to work with MasterCard to bring the contactless payment experience Canadians know today to their smartphone,” David Robinson, the vice president of emerging business at Rogers, said. “Canadians are looking for a simple and secure way to pay, and together with MasterCard we will deliver innovative solutions that give our customers this option on a mobile device.”