AmEx introduces Serve prepaid product at Walmart retail stores

american expressAmerican Express announced on Monday that Serve, its reloadable prepaid product, is available for purchase at over 4,000 Walmart locations in the U.S., expanding the company’s free cash reloading network to 19,500 locations nationwide.

“By offering American Express Serve alongside Bluebird at Walmart, we’re expanding our portfolio of products to meet the needs of more Walmart shoppers,” Dan Schulman, the president of enterprise growth at American Express, said. “Bluebird is a great option for the ‘unhappily banked’ who are looking for a true alternative to the fees and hidden charges often associated with debit and checking. With Serve, our full service reloadable prepaid account, we can now provide the nearly 70 million Americans who are unbanked or underbanked a simple and affordable way to move and manage their money.”

According to Aite Group, the addition of the new locations makes American Express’ Serve network the largest free cash reload network in the country.

Currently, American Express Serve customers can add cash to their account for free at 7-ELEVEN and CVS/pharmacy stores. The prepaid product can be purchased for $1.95 at Walmart retail stores and will be sold alongside American Express’ Bluebird alternative checking solution.

“We’re proud to work with Walmart to expand our free cash reload network and add Serve to the retail aisles of its stores,” Stefan Happ, the general manager of U.S. payment options at American Express, said. “We want to give our customers more options where they already shop.”

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