The Credit Union National Association announced on Wednesday the promotion of Pat Keefe to the position of senior vice president of communications.
Keefe, who has been with CUNA since 2000, most recently served as the vice president of communications. He was promoted following the consideration of nearly 90 applicants from across the nation.
“Pat was promoted to this position based on his long service to credit unions, his experience here at CUNA and his interaction with our executive team,” CUNA President and CEO Bill Cheney said. “As senior vice president of communications, his role will be to ensure that CUNA continues to enhance its strong reputation as the leader of the credit union movement with all of our audiences, especially our member credit unions, the financial services industry, the Washington community and the public at large.”
Before joining CUNA, Keefe—a former newspaper reporter and editor—served as a communications executive with the National Association of Federal Credit Unions for 16 years.
Keefe also played a substantial role in planning and executing the Credit Union Campaign for Consumer Choice in the 1990s, which led to the passage of legislation to overturn a decision by the Supreme Court limiting credit union membership.
“I’m greatly honored to represent the credit union movement and will use my experience and background to help protect and advance the movement’s interests,” Keefe said.