Western Union announced on Monday that it has partnered with MTN Group, a mobile telecommunications company operating in Africa, Europe and the Middle East, to launch a new mobile money transfer service in Ivory Coast.
Consumers in the country who use MTN’s Mobile Money service will be able to receive a Western Union money transfer transaction directly through their mobile phones and through approximately 900 Western Union agent locations across the country.
The new service builds on existing mobile money collaboration between Western Union and MTN Group in Uganda.
“Western Union continues to expand its mobile footprint and deliver an exceptional customer experience across retail, mobile and online platforms,” Khalid Fellahi, the senior vice president and general manager of Western Union Digital, said. “Furthermore, Western Union seeks to promote global economic opportunity by bridging gaps in the traditional financial services system, and strives to provide consumers with access to Western Union services any way and any time they choose.”
MTN Mobile Money, which allows users to make local and international money transfers as well as pay bills and make purchases, had more than 16 million subscribers in 15 countries as of March. The expanded partnership will expand Western Union services to more than 7.5 million MTN customers in Ivory Coast.
“As an organization, MTN is committed to offering innovative services that help improve the quality of life for our customers,” Pieter Verkade, the chief commercial officer of MTN Group, said. “As a result, through this relationship, our customers in Ivory Coast will now be able to receive money from family and friends from Western Union service points around the world.”