Mobile payments solution provider Vesta Corp. launched on Tuesday its vSafe payment gateway, which is designed to eliminate transaction fraud costs for mobile and online merchants.
Based on Vesta’s fraud technology, vSafe analyzes orders using business-specific models that facilitate real-time transaction acceptance and protect merchants from transaction fraud. The payment gateway features full-service payment capabilities and data protection features aimed at reducing the PCI compliance burden.
“vSafe is a perfect solution for merchants in higher risk categories like digital goods and services, and for smaller merchants that don’t have the internal resources to deal with fraud and chargebacks,” Kevin Sprake, the senior vice president and general manager for Vesta Corp., said. “vSafe is backed by Vesta’s powerful fraud detection capabilities and decades of experience combatting fraud for some of the biggest brands in the world.”
The increasing popularity of online shopping has exposed merchants and consumers to more data security risks. Over 600 data breaches were reported last year—a 30 percent increase over 2012, according to the Identity Theft Resource Center.
InComm, a provider of prepaid card and transaction technologies, will be the first of Vesta’s customers to use the new payment gateway.
“vSafe is helping InComm’s merchant partners increase revenue and mitigate the risk of fraud at the same time,” Mike Fletcher, InComm’s general manager of digital solutions, said. “Vesta’s technology is helping us deliver on our goal to provide consumers worldwide with a simple, reliable shopping experience.”