VeriFone announced on Wednesday plans to expand its in-taxi payments service to include the Turkish capital of Istanbul and Mexico’s Mayan Riviera.
According to VeriFone, its full suite of taxi payment services, which include Way2Ride—the company’s award-winning mobile taxi app—will be available to more than 20,000 taxis in the two countries.
“This planned expansion can benefit taxi fleets and drivers in these regions by enabling them to provide passengers with convenient and secure methods of payment and mobile apps,” Amos Tamam, the senior vice president of taxi systems for VeriFone, said. “It will also increase the number of screens through which merchants and consumer brands can leverage VeriFone’s connected multimedia network to reach captive audiences and enable commerce.”
VeriFone said the two-year deployment of the solutions will likely begin in late 2015, with services expanded to 18,000 taxis in Istanbul and more than 3,000 in the Mexican cities of Cancun and Playa Del Carmen.
“Growth of our taxi and media network that we’re anticipating in these regions is a result of our ability to work well with partners that have selected VeriFone to deliver the technology and solutions they need to better serve their clients,” Tamam said. “We are very excited to work with these partners, as they understand the value VeriFone brings beyond payments.”