Oklahoma-based supermarket chain Homeland Stores, along with DoubleBeam, announced on Monday the successful completion of a mobile payments pilot program—the SwiftScan mobile app lets customers pay using their smartphones.
“The SwiftScan app is another example of Homeland’s commitment to save our customers’ time and money each time they visit our stores,” Homeland President and CEO Daryl Fitzgerald said. “We have had a tremendous response to the app, and are pleased to make the convenient pay-by-phone service available at more Homeland locations throughout our community.”
Over 1,500 customers had downloaded the SwiftScan app within three months of the initial pilot. App customers have purchased a combined $55,000 in goods using their smartphones. After the app is downloaded, customers can take a picture of a photo ID and a check, which will be saved as a payment option and will be available at checkout.
As an introductory reward, customers who pay using their phones earn 20 cents per gallon off the price of gas at any participating Homeland or Shell Gas location. Customers can also use the app to find stores, browse weekly specials and create shopping lists.
“Homeland is one of the first grocery chains in the country to bring the convenience of mobile payments to their customers,” DoubleBeam CEO Ted Tekippe said. “We are proud to partner with a progressive company like Homeland that strives to not just meet, but exceed customer expectations.”