Colombia’s RBM Redeban Multicolor recently launched its RBMovil device, in partnership with MasterCard, to allow electronic payments to be accepted through a mobile app.
Merchants can begin using RBMovil to accept payments on their Android, Blackberry or iPhone device with internet access. The merchant must also be associated with RBM Redeban and the Chamber of Commerce.
“This new technology is focused on making the sales process easier for merchants, direct-sales companies, independent professionals, specialized sales forces, stores and all Colombians who seek payments, other than cash, that are safe and easy to use,” RBM Redeban Vice President of Sales Juan Carlos Silva said.
Marcela Carrasco, the president of MasterCard Colombia, said Colombia’s 1.6 million micro and small businesses represent more than 81 percent of the entire business segment, though only 18 have a formal connection to the financial system.
“We are proud to be working closely with Redeban on the launch of its mobile solution, RBMóvil,” Carrasco said. “This product will increase the acceptance of electronic payments in the country, enabling a variety of merchants and independent professionals to expand their payment options, with all the possibilities and benefits that this offers merchants and cardholders: greater ease, security and efficiency.”