Orange, France’s largest mobile operator, recently partnered with Wirecard to launch its new Orange Cash mobile payment service in partnership with Visa, allowing consumers to pay with their mobile devices.
The service is currently being tested in Strasbourg and Caen, both of which are pioneer cities for the use of near field communication in France. Orange Cash will be launched nationally in the second quarter.
“We are looking forward to launching Orange Cash and the successful start of a new era in mobile contactless payments in France,” Thierry Millet, the vice president of mobile payments and NFC with Orange, said. “The context in France is positive: we have been driving the rollout of NFC-enabled smartphones for several years, and have already issued a large number of NFC-based SIM cards.”
Owners of NFC-enabled devices can use Orange Cash to make contactless payments at point-of-sale terminals. The service offers incentive and cashback offers, and users can use prepaid-based accounts to make purchases.
“Orange is pioneering mobile contactless payments on the French market,” Wirecard CEO Markus Braun said. “We are very pleased to collaborate with Orange in creating the future of mobile payments in France. Wirecard has staked its place as a leading partner for mobile payment solutions at the very start of the European mobile payment initiatives.”