Sionic Mobile, which provides payments, mobile gifting and rewards, announced on Thursday that marketing and branding expert William Mills will join the company’s advisory board of directors.
“We are pleased to welcome William to Sionic Mobile’s advisory board,” Sionic Mobile CEO Ronald Herman said. “He is recognized for his knowledge of financial services and technology. This level of expertise is invaluable, and will help ensure Sionic Mobile is positioned for future growth and success.”
Mills, who is the CEO of William Mills Agency—America’s largest independent public relations and marketing firm for the financial services industry—serves as the head consultant for clients and has advised more than 300 C-level executives.
“I am honored to join Sionic Mobile’s advisory board,” Mills said. “The U.S. payments system is built on antiquated technology and outdated, legacy systems. Sionic Mobile’s business model is unique, and will be instrumental in the disintermediation of traditional payments and loyalty platforms. Leveraging the mobile channel, Sionic Mobile enables merchants and financial institutions to more effectively engage customers and offer robust rewards and loyalty programs.”
Mills serves on the executive committee for Florida State University’s College of Communications and Information Advisory Board. He has also served on the advisory board of Los Angeles-based SportsBlast and the board of directors for Beacon Software and Click Tactics.