Payment technology

Isis reports double growth, increased mobile wallet downloads in April

Mobile WalletIsis, one of several major players in the digital wallet space, announced on Wednesday that the company saw growth double in April, pointing to the activation of more than 20,000 Isis Wallets per day over the past month.

The Isis Wallet, which launched in November, is supported on 68 AT&T, T-Mobile and Verizon mobile devices and allows consumers to make contactless payments at retail locations across the country.

The wallet–available for free download through the App Store or Google Play–now comes preloaded on 14 smartphones and is expected to be introduced as a preload on more devices in the future.

“We plan to further broaden our ecosystem of partners to provide customers with more options as well as new ways to save,” Isis CEO Michael Abbott said in a blog post on the company’s website. “We’ll continue to offer compelling consumer deals—all with the goal of helping consumers become ever more comfortable with mobile wallets. Along those lines, we’ll continue to innovate to ensure Wallet users have a simple and enjoyable experience while paying with Isis.”

Several of Isis’ partners, including Jamba Juice, Wells Fargo and American Express, said the mobile wallet has elicited interest from customers.

Jamba Juice CEO James D. White said the company has seen a 50 percent month-over-month increase in Isis Wallet use by customers.

“By the end of the first quarter Jamba Juice customers had redeemed more than 270,000 free smoothies and we expect to hit one million by this fall,” White said. “The success of the One Million Free Smoothie Campaign has created habituation among our customers.”

Similarly, Peter Ho, the manager of digital payments for Wells Fargo’s consumer financial services group, said the company’s agreement with Isis has led to increased interest in the technology from consumers.

“Our customers lead mobile lives and their ability to pay for things should reflect that fact,” Ho said. “We are excited to continue to test and learn with customers who want to be on the leading edge of mobile payments technology.”

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