Ingenico announced on Thursday that Ogone, its payment subsidiary, has launched new mobile payment interfaces for the Thalys app that allows customers to purchase and book travel using their mobile devices.
The app, which was launched in December, is currently used to purchase between 600 and 1,000 tickets every week, accounting for two percent of total ticket sales.
“With the rise of smartphone online shopping, ‘m-payment’ is a key step in brands’ strategy for optimizing conversion rates,” Ogone CEO Jurgen Verstraete said. “The development of the payment solution for the Thalys app demonstrates Ogone’s capacity to provide secure mobile payment means via its platform. We are therefore able to better assist our customers and partners in expanding their digital activities while improving consumer experience.”
The app is compatible with most Android and iOS devices and provides real-time data related to travel, including timetables and traffic conditions. Purchased tickets can be accessed and viewed in the app’s “My Tickets” section to allow for ticket checks.
App users can also enable push notifications to alert them to any changes or delays in their travel schedule. Personal data is automatically populated in the data fields to facilitate convenient booking.