Telecom operator Etisalat Group and MasterCard showcased a new solution for Google Glass during the GITEX Technology Week expo on Monday.
“Over the last few years, Etisalat has used GITEX as a platform to launch innovative solutions that are now being used by millions of people all over the world,” Khalifa Al Shamsi, the chief digital services officer at Etisalat, said. “We’re now looking at ways to build on this successful partnership with MasterCard using the technologies of tomorrow such as this innovative payment product we are showcasing today.”
Google Glass, which is expected to become available to consumers next year, shows information on a small display over the wearer’s eye, allowing the user to browse, select and pay for products and services, among other uses. The new solution was developed by MasterCard Labs.
The expo marked the first international demonstration of Google Glass by MasterCard.
“With technology such as Google Glass coming to the market soon, MasterCard and Etisalat are exploring many more opportunities to build on a successful history of partnering that has already brought innovative solutions in mobile commerce to the market,” Brian Lang, the senior vice-president of market development in the Middle East and Africa at MasterCard, said.
Etisalat is a telecommunications operator in the Middle East, Asia and Africa. The company has been recognized as “Best Operator” 10 times since 2006 and as “Best Wholesale Provider” four times in the past three years. It services 143 million customers in 15 countries.