Wells Fargo announced on Wednesday that it will sponsor the Mexican National Team for the team’s annual U.S. tour, a move the company said will further establish its commitment to supporting the sport in the U.S.
“Soccer is a growing sport in the U.S., with a dedicated fan base, and Wells Fargo is proud to support MLS, the Mexican National Team and the ‘beautiful game’ of soccer,” Wells Fargo Chief Marketing Officer Jamie Moldafsky said. “We believe this is an incredible opportunity to connect with local communities and soccer fans across the country to share Wells Fargo’s passion for their financial success, as well as the sport of soccer.”
The company announced its plan to sponsor the team during the Major League All-Star Game in Kansas City. The team faced off against Mexico’s Ivory Coast in New Jersey on Wednesday.
The agreement will allow the company and the Mexican National Team to collaborate on philanthropic and community programs during the U.S. Tour. Wells Fargo is also a presenting partner of the MLS WORKS Community MVP program, which recognizes individuals who make a significant contribution to their communities.
“We are excited to welcome Wells Fargo to the soccer family,” Kathy Carter, the president of Soccer United Marketing, MLS’ marketing division, said. “Soccer fans are passionate, loyal and community-oriented – qualities that Wells Fargo and their team members share and embody everyday as they seek to help their customers succeed financially.”