Web.com Group, an online marketing and internet services provider for small businesses, announced on Wednesday the implementation of MasterPass to allow its customers to pay through the web or on a mobile device.
“We proactively seek out the latest advanced technologies, innovations and solutions that will enhance our customers’ businesses and MasterPass was a natural fit,” Jason Teichman, Web.com’s executive vice president and chief marketing officer, said. “This type of service has typically been reserved for Fortune 500 companies, but through our partnership with MasterCard, we are making it available to our tens of thousands of small business customers who use our online store solutions. It can be difficult to stand out in a crowded online marketplace, however, by offering advanced commerce features like MasterPass, our customers can differentiate themselves and deliver the shopping experience that their consumers demand.”
Shoppers can begin using MasterPass immediately to complete their checkouts faster. Web.com serves more than three million small business customers in the retail, restaurant and service industries. As MasterPass becomes more developed, Web.com customers will have access to its latest tools and services.
“At the end of the day, it’s our goal to provide our merchant partners – and ultimately consumers – with an enhanced shopping experience that allows people to pay when, where and how they want,” Michael Cyr, the group executive for U.S. customer delivery at MasterCard, said. “We understand that loyalty is critical for merchants. We’ve developed MasterPass to provide them a faster, easier online checkout experience for their customers that also aids in increasing sales and ultimately loyalty. And we’ve done this through a solution that doesn’t significantly change the way they currently process payments.”