U.S. Bank announced late last month that its Bill Pay Giving program has helped to generate $450,000 in contributions to four nonprofit groups since its launch in 2011.
In 2013 alone, the program generated nearly $166,000, and nearly 340,000 customers made a charitable contribution through the program, which was designed to introduce customers to the online bill payment system by having them make their first “payment” a $1 donation to charities that support environmental protection efforts, disaster and hunger relief, poverty and the arts. The bank matches donations up to $50,000 per year.
“Bill Pay Giving is innovative among community programs because it incorporates giving into the consumer experience,” Jody Bhagat, the senior vice president and head of online sales, marketing and user experience at U.S. Bank, said. “The program has provided an excellent way for bankers to talk to their customers about the benefits of paying their bills online, and having the ability to try the service by making a payment to a valued charity.”
U.S. Bank was awarded the “Best Corporate Social Responsibility Initiative” by London-based Retail Banking International in 2012. The program has also received recognition from United Way and Junior Achievement.