U.S. Bank launches ad campaign to encourage customers to save in return for rewards

comp_1_logo-usbank-siteheaderU.S. Bank launched a new advertising campaign earlier this week that encouraged customers to save by promoting a bank program that offers $100 in rewards cards each time customers reach savings milestones.

The Savings Today and Rewards Tomorrow—or S.T.A.R.T. campaign—began in 2010. As of the beginning of the year, customers had more than $4 billion in savings with the bank. The ad campaign—Tangible Rewards, which promotes the S.T.A.R.T. program—is the first campaign since the bank partnered with San Francisco-based ad firm Butler, Shine, Stern & Partners last year.

“Saving money is an important goal for many people,” U.S. Bank Chief Marketing Officer Jenny Powell said. “Our customers have great strategies to save money, from bringing a lunch to work to adjusting the thermostat when they’re away from home. Our new S.T.A.R.T. campaign captures that spirit and demonstrates that with a little creativity and a meaningful incentive, saving can be very rewarding.”

The campaign integrates print, radio and social media with television commercials, which are viewable on the bank’s YouTube channel and are set to air in 32 cities.

U.S. Bank also introduced a social media campaign on Twitter and Facebook that encourages customers to share savings advice for a chance to win up to $5,000 in a random drawing, as well as random $200 weekly giveaways. The #StartSaving Sweepstakes will run from Feb. 4 to Feb. 25.

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