Ten million U.K. consumers spent almost $4.7 billion on Dec. 26, and online retailers posted record traffic of 113 million visits, a lower-than-predicted number because retailers cut prices before Christmas.
Experts predicted more than 125 million visits to online retail sites and expected U.K. consumers to spend 17 million hours shopping online, though consumers only spent 14 million hours searching the web for holiday deals, Daily Mail reports.
“Boxing Day set a new British record for online shopping…” Experian Digital Insight Manager James Murray said, according to Daily Mail. “However, with a number of the major retailers brining their sales forward to Christmas Eve, the impact of that was that Boxing Day was slightly muted and not as prolific as we forecast.”
Dec. 26 is referred to as Boxing Day, a national holiday in both the U.K. and Ireland. The holiday is an important day for sports and after-Christmas sales.
Data from Experian revealed that online retail sales increased 17 percent from Boxing Day last year, and numbers revealed that shopping on Christmas Eve and Christmas Day increased by 86 percent and 71 percent, respectively.
Cloggs, the U.K.’s largest independent shoe retailer, saw a 1,000 percent increase in the number of customers using a mobile device to shop online.
“Consumers are checking offers and prices and making purchases on the go, wherever they are and whenever they feel like it,” Cloggs’ founder and CEO Chris Thomas said, Daily Mail reports. “Retailers who respond to these changes in behavior will be the real winners this Christmas.”