TouchCommerce announced on Wednesday that it was named the winner of the 2014 BIG Innovation Awards for its mobile chat technology.
The Business Intelligence Group chose TouchCommerce as one of the top innovators in business and consumer change. The awards recognize businesses and organizations that bring new innovations into development.
“We are honored to be a winner of the 2014 BIG Innovation Awards,” TouchCommerce CEO Bernard Louvat said. “Winning this prestigious award affirms our belief that we are on the right track in building state of the art mobile solutions that meet our customer needs. The mobile eCommerce traffic is growing at a very fast pace and TouchCommerce is providing innovative mobile commerce solutions to increase conversion and sales on mobile devices.”
The company’s mobile platform allows firms to engage consumers on mobile devices to provide a more customized sales approach.
“TouchCommerce gives e-commerce website operators a very viable solution to improving sales while keeping an eye on costs,” Russ Fordyce, the managing director of the Business Intelligence Group, said. “With the world now going mobile, the new mobile chat option extends their service to smartphones and tablets to optimize the shopper’s experience.”