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Raiffeisen launches bio-sourced payment card

Raiffeisen, Austria’s leading banking group, teamed up with Gemalto, the world leader in digital security, to announced the world’s first bio-sourced payment card this week for Austrian cardholders.

Gemalto’s Clarista bio-sourced payment card body uses renewable material derived from corn that is easily recyclable and compostable through small scale industrial units. The card also reduces the global ecological footprint of the production process, HeraldOnline.com reports.

Raiffeisen, in the first phase of the project, will make the card available as a preloaded card with a prepaid balance. Visa Europe allowed Gemalto to use the bio-sourced card for its Visa-branded EMV card programs.

“Bio Sourced cards technology fits well within our strategic commitment to sustainability, in particular with using materials and production processes that have a reduced environmental impact,” Philippe Cambriel, Gemalto’s executive vice president, said, according to HeraldOnline.com. “This new opportunity is a further milestone in the long-standing innovation partnership that Gemalto has established with Raiffeisen, enabling to constantly offer more innovative services and products to their end users.”

Raiffeisen’s comprehensive environmental governance will support the new cards, with numerous activities focused on enhancing the efficiency of energy input, encouraging the use of renewable resources and offering financial services that generate an ecological added value.

“Gemalto’s Bio Sourced card based on the latest state-of-the-art product technology offers us a solution with all security and functionality requirements which fits perfectly with our company values, particularly with our Climate Protection Initiative,” Johannes Schuster, a member of the managing board of Raiffeisen Zentralbank Österreich AG, said, HeraldOnline.com reports. “This project is a show case for the whole Raiffeisen Group.”

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