PNC Bank recently opened its first portable 20-by-8-foot “pop-up branch” designed to generate new business by bringing banking to consumers to a temporary location.
The steel-constructed branch, which opened late last month, will be open seven days a week through mid-November at Atlanta’s Atlantic Station.
“Branch convenience to home remains the No. 1 reason that consumers choose their primary bank, but they are using branches very differently today,” Todd Barnhart, the executive vice president of branch banking at PNC Bank, said. “This pop-up branch is a creative way to bring banking to customers and help them experience the innovative solutions we offer.”
Financial services consultants will staff the branch and help consumers open an account, obtain a personal loan and refer them for other PNC products. Consultants will have access to iPads to demonstrate the bank’s online and mobile services and features.
Barnhart said PNC plans to use customer usage and location data to determine the need for a more permanent banking location or other services near Atlantic Station.
PNC is also exploring other branch concepts in both Pittsburgh and Philadelphia. The Solution Center in suburban Philadelphia features an open floor plan, PNC specialists and video conferencing capabilities for more complex banking advice. The Mini e-Branch in Pittsburgh is staffed by two bank specialists and two “smart’ ATMS, as well as a Discovery Bar for production information.
PNC Bank is a member of The PNC Financial Services Group, one of the nation’s largest financial services firms and provider of retail and business banking, residential mortgage banking and specialized services.