A survey conducted by Shop.org by BIGinsight revealed that nearly 130 million Americans planned to shop on Cyber Monday, a five percent increase from 122.8 million in 2011, the Los Angeles Times reports.
Additionally, the percentage of consumers who used a mobile device to visit an online retailer on Cyber Monday rose to more than 18 percent, an increase of more than 70 percent from last year.
Rojeh Avanesian, the vice president of Pricegrabber.com, an online shopping comparison site, said that the site saw a significant increase in mobile purchases.
“About 30 percent of our total traffic was generated through mobile phones, tables—and that is up significantly from the last year by more than 3,000 percent,” Avanesian said, according to The Orange County Register.
Online traffic peaked at 11:25 a.m. EST, suggesting that shoppers still browsed offers even if they were at work.
“People at work already take care of personal business like online banking,” Andrew Lipsman, the vice president of industry analysis at ComScore Inc., said, according to the Los Angeles Times. “During the holidays they shop and buy gifts. People can also shop without family members looking over their shoulder and kids snooping around to see what they’re getting.”