“This is a great opportunity to reinforce our partnership with Roland-Garros and the French Open,” MasterCard CMO Alfredo Gangotena said. “It is one of the major events of the year, which demonstrates MasterCard’s expertise in sports sponsorship worldwide and the company’s ambition to continuously offer unique priceless experiences to our clients and tennis fans during the tournament. Through this event, we will give MasterCard cardholders and customers the chance to re-discover and enjoy the Priceless city of Paris in a unique way with prominent partners, locations and institutions specially selected for this occasion.”
Through its Priceless Paris program, MasterCard will offer cardholders exclusive access to a wide variety of entertainment and restaurant experiences at places like Disneyland Paris, Chatelet theater, the Garnier Opera and Grand Palais. Roland-Garros fans will also have special access to parties, special offers and premium seats.
“We are very happy to initiate this collaboration with MasterCard, one of the most prestigious brands in the world,” Michel Grach, the media and sponsoring director for the FFT, said. “The presence and commitment of MasterCard will contribute to the success of this season of Roland-Garros as well as the next ones. We hope that millions of tennis fans and card-holders will enjoy many priceless experiences.”