MasterCard announced on Thursday the launch of Priceless Madrid, which provides Madrid residents and visitors access to unique offers in entertainment, shopping, sports, travel, culture and arts and gastronomy.
MasterCard cardholders will have access to a number of events and places in the city, including museums or operas, gastronomic opportunities with celebrated chefs, tickets to sporting events and concerts and shopping days.
“Two of Madrid’s most endearing features are its lively social scene and the wide range of leisure activities,” Jorge Moreno, MasterCard’s marketing manager for Spain and Portugal, said. “That is why it is the ideal place to live the best Priceless Experiences. From now on any MasterCard cardholder can discover and experience the city of Madrid in a new and different way thanks to some of its personalities, events, venues and institutions.”
The Thyssen Bornemisza Museum, Teatro Real opera house, chef Dario Barrio’s dASSA bASSA restaurant, Microteatro por Dinero theatre and Mutua Madrid Tennis Open partnered with MasterCard to participate in the Priceless Madrid program.
“MasterCard aims to really understand its audiences and create products and solutions that are adapted to their needs,” Pilar Aurrecoechea, the general manager of MasterCard’s Spain and Portugal division, said. “With the launch of Priceless Madrid, we also want to provide them with unique experiences through which they can enjoy the very best this great city has to offer, thanks to MasterCard. With Priceless Madrid we are turning the experiences that are priceless into a reality for our cardholders.”
Madrid is the 23rd city to join MasterCard’s Priceless program.