LIFT, a poverty elimination advocacy organization, recently announced a partnership with Capital One to invest $1 million toward a multi-year effort to expand economic opportunities for the impoverished.
As part of the investment, Capital One’s regional associates will provide in-kind services and on-the-ground support for the project.
“At both Capital One and LIFT, we understand that poverty is a complex and multi-faceted problem and all of its associated issues—unemployment, homelessness, hunger, illiteracy, health care costs, and more—are interlinked,” Heather Cox, a LIFT national board member and the executive vice president of U.S. card operations at Capital One, said. “Working together, we hope to help reshape the national conversation on poverty in a manner that recognizes the inherent dignity, value and potential of all individuals and works to find solutions to this complicated issue.”
The partnership builds on current projects, of which Capital One is a key supporter. Capital One’s support has helped LIFT expand its work into the cities of Boston, Chicago, Los Angeles, New York, Philadelphia and Washington, D.C.
“This partnership is a critical step forward in our ability to advance our work,” LIFT CEO and co-founder Kirsten Lodal said. “The fact is that millions of our neighbors are in—or on the verge of—economic crisis. And our experience has shown that moving past crisis to economic stability requires more than income. It requires strengthening a person’s confidence, making sure they have people in their corner, and navigating to the resources they need to stabilize their lives, like decent jobs and safe housing. Quite simply, at LIFT we believe we all need the same types of support—confidence, connections and resources—to get through shaky ground moments in our lives, regardless of our neighborhood or our background. We are proud to have Capital One as a partner in these efforts.”
Data from the U.S. Census Bureau shows approximately one in six Americans live below the poverty line. A family of four is considered to live below the poverty line if it earns less than $23,550 per year.