MasterCard Priceless Premieres will host a performance by Timberlake in New York City on May 5, and cardholders registered with the credit card issuer’s Priceless New York program will be notified when tickets become available.
“I’m thrilled to be part of a collaboration that offers me the opportunity to connect and engage with fans and bring them closer to the music,” Timberlake said. “MasterCard is a respected global brand and I look forward to working with them to bring something truly unique to their cardholders.”
The partnership will be based on MasterCard’s Priceless program and Timberlake’s influence in the music and entertainment industries.
“When people think about access to music and entertainment, we want them to think of MasterCard,” MasterCard CMO Alfredo Gangotena said. “We’ve had a role in this space for some time but are now looking to really put a stake in the ground and we’re doing so by tapping into one of the most prominent global entertainment and business minds, Justin Timberlake. We’ve got some amazing things up our sleeves and know that cardholders and fans will be thrilled.”