Manchester United, English Premier League soccer champions, recently signed a four-year sponsorship with INVEX to allow the Mexican banking firm to exclusively produce and market Manchester United brand credit cards to the soccer club’s 24 million Mexican fans.
“Mexico is well known for its love of football and Manchester United is lucky enough to have some 24 million loyal and passionate followers in the country,” Manchester United Commercial Director Richard Arnold said. “No-one could forget the fantastic reception the Club received in 2010 when the team opened the Chivas Stadium in Guadalajara. Our partnership with INVEX shows our commitment to these fans, and we are delighted to be partnering with such an innovative organization. INVEX has recognized Manchester United’s popularity in Mexico, and together we will work to bring those fans not just a great opportunity to engage with the Club, but also a winning financial product.’
INVEX, founded in 1991, has branches in all of Mexico’s major cities and a database of more than 100,000 credit card customers.
The firm plans to offer the INVEX Manchester United Credit Card, which provides the club’s Mexican fans with unique offers, including discounts at the club’s online merchandise store and Manchester United membership program. Cardholders will also be entered to win prizes such as match tickets and signed shirts.
“We are extremely proud to be the first bank in Mexico to place in the market a Manchester United Credit Card,” INVEX CEO Juan Guichard said. “It is a great honor to link our 100 percent Mexican brand with the most successful football club in the U.K., and one of the most important teams in the entire world. At INVEX we work hard to be not just a bank, but a financial partner, that is why alliances like this are so meaningful to us. I’m sure Manchester United’s fans will be highly interested in all the great benefits of using this new Credit Card.”