The Independent Community Bankers of America released on Monday the top 50 community bank leaders in social media, as well as the top 20 community banker influences on Twitter.
Nearly 7,000 community banks nationwide were eligible to make the lists. Banks chosen for the lists were selected based on their engagement with followers and fans, the content published on their social media platforms, the number of followers/fans and the frequency of updates.
“Congratulations to all the community banks and community bankers featured on ICBA’s Top 50 Community Bank Leaders in Social Media and ICBA’s Top 20 Community Banker Influencers on Twitter lists,” ICBA Executive Vice President and Chief Marketing Officer Chris Lorence said. “Building a brand goes beyond a perceived geographical footprint; social media opens the doors of opportunity even wider for community banks. Consumers now expect fresh content, insight and consistent interaction with brands they are connected to online, and community banks are no exception. ICBA is proud to highlight those community banks and bankers who are blazing a critical trail forward by making social media an integral part of their brand and communications strategy.”
To view both lists, visit www.icba.org/smleaders. Several of the banks featured on the list will be profiled in the September issue of the ICBA Independent Banker.