Google will soon be emailing invitations to select U.S. clients to offer a credit card that can only be used to buy search advertising across Google’s ad platform AdWords.
The credit card, which will be MasterCard, includes a “competitive interest rate, an ample credit line and no annual fee,” UTalkMarketing.com reports.
The new credit card is seen as an effort to drum up business as competition heats up in the online ad market.
Claire Johnson, the vice president of global online sales at Google, said that the credit card was designed to help small and medium-sized businesses that advertise on Google but lack the funds for a heavy ad campaigns before a big sales season, Reuters reports.
"We are beta testing the AdWords Business credit card with a small group of our U.S.-based advertisers," a Google spokesperson said, the L.A. Times reports. "AdWords is a tremendous driver of growth for small businesses, so we think it makes sense to give them a more attractive way to pay for AdWords."
The move is similar to IBM’s deal to provide credit to marketers so they can buy up inventory.
Google’s revenue is almost entirely based on advertising. Recent competition emerged when Yahoo and Microsoft decided to partner last year.