Fifth Third announces Stand Up To Cancer debit card

180px-Fifth_Third_Bank.svgFifth Third Bank recently announced it is the first card issuer to offer Stand Up To Cancer payment cards.

The Fifth Third Stand Up To Cancer Debit MasterCard is a new initiative that combines the scientific collaboration to accelerate innovative cancer research and help provide new therapies to patients.

A portion of the annual fee and every qualifying purchase on the card will support Stand Up To Cancer.

“As a populist movement to accelerate the pace of research, Stand Up To Cancer depends on the contributions of countless individuals, no matter how large or small – every precious penny adds up to make a real difference,” Rusty Robertson, the co-founder of Stand Up To Cancer, said. “We’re grateful to Fifth Third Bank for offering consumers a simple and convenient way to support research that’s focused entirely on helping patients.”

The card can be obtained at any Fifth Third banking center. It can be used at any location that Debit MasterCard is accepted.

Julie Joseforsky, the senior vice president and head of Bankcard for Fifth Third, said the bank plans to introduce a Stand Up To Cancer credit card in the future.

“Sometimes the most innovative new product offerings are not based on the latest technologies, rather on unique value propositions for consumers,” MasterCard Group Executive of U.S. Market Development Craig Vosburg said.

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