Bank of America Corp. and Wells Fargo & Co. reported combined fourth quarter losses of $800 million.
As the financial institutions seek to recoup losses from the fourth quarter, some banks will introduce new fees, products and services.
Wells Fargo & Co. plans on increasing sales for existing products, Bank of America Corp. plans on “deepening relationships” with customers and Fifth Third Bancorp is going to reduce rewards, bundle more products together and institute new fees, News-Record.com reports.
Wells Fargo & Co. financial statements reveal that other categories helped to account for its $365 million loss in swipe fees as a result of the Durbin Amendment, which caps interchange fees, the amount a bank can charge to process a debit transaction, at 21 cents. Credit card fee revenue increased as a result of new account growth and the acquisition of Wachovia, bank executives said, according to News-Record.com. Non-interest income, revenue generated by fees and other charges, increased by seven percent from the previous quarter.
Dick Bove, a bank analyst at Rochdale Securities, estimates that Wells Fargo & Co. has recouped 75 to 80 percent of lost revenue.
Bank of America, however, was hit the hardest by the fee caps, reporting a loss of $430 million due to the sheer size of the bank. Bank of America Corp. CEO Brian Moynihan did not discuss strategy for recouping the loss but said that the bank is trying to give customers more reason to do business with the company.
Fifth Third Bancorp plans to recoup two-thirds of its lost revenue in swipe fees by the end of September. The bank plans to lower rewards, institute additional fees and bundle debit cards with other services.
“We are being very deliberate in our actions,” Fifth Third CFO Daniel Poston said in a conference call with analysts, according to News-Record.com. “We are consulting with our customers about their preferences for our services and how they pay for those services.”