The Publicity Club of Chicago awarded Discover with the 2014 Golden Trumpet achievement award for its $10 million investment in a financial education incentive called Pathway to Financial Success.
Discover received the award at the club’s 55th annual Golden Trumpet Awards dinner gala at the Palmer House Hilton in Chicago.
The award is given to honor achievement in “planning, creativity and execution of public relations and communications initiatives and demonstrated results,” according to a Discover press release.
“We are honored to receive a Golden Trumpet award from the Publicity Club of Chicago for our efforts to champion financial education in our nation’s schools through the Pathway to Financial Success program,” Discover Chairman and CEO David Nelms said. “This award is a testament to the success we are achieving in bridging the financial education gap in our country.”
Launched in 2012, the Pathway to Financial Success program provides tools and resources to public high schools to implement financial education curriculum. The program has awarded more than $5.2 million in grants to high schools across the U.S., and the company expects the program to reach more than 500,000 students by 2017.