Discover announces Fraud Liability Shift policy as part of EMV deployment

Discover announced on Monday that it would introduce its Fraud Liability Shift for Discover and PULSE networks beginning October 2015 as part of the company’s comprehensive EMV deployment strategy.

The policy is a “risk-based payments hierarchy that benefits the entity that leverages the highest level of available payments security” and will be available for the Diners Club International program beginning Dec. 31.

Additionally, the policy will be put into place at point-of-sale terminals beginning October 1, 2015, and at automated fuel dispensers beginning October 1, 2017.

Beginning inn October, Discover will also grant PCI audit wavers to retailers that process 75 percent of Discover transactions using terminals that support both contact and contact-less payments.

Discover, which was ranked among the top U.S. credit card issuers for identity fraud resolution by Javelin Strategy & Research, also plans to replace its current cards with chip cards in the future, a measure that will provide card members with even further security.

PULSE, a division of Discover Financial Services and one of America’s premier debit networks, will also introduce the fraud liability policy and require U.S. direct-connect merchants and point-of-sale processors to support data from chip-based smart cards.

PULSE will capitalize on Discover’s EMV deployment by using the D-Payment Application Specification to enable EMV transactions at the point-of-sale.

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