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Citi expands into Turkey to provide consistent global experience

CitiAs part of its strategy to offer a consistent experience for commercial clients across the world, Citi recently announced the addition of Turkey to its proprietary platform.

Though Citi has offered commercial cards in Turkey for some time, the addition of Turkey to its global platform allows local and multinationl clients to benefit from a globally consistent experience.

“Clients are looking to Citi more than ever to help drive efficiencies and standardization,” Steve Robson, the head of wholesale cards for the Europe, Middle East and Africa division at Citi’s Treasury and Trade Solutions department, said. “Our ever increasing regional and global footprint means we are able to provide a market leading, consistent offering across more than 100 countries throughout the world. Our launch in Turkey is the latest phase in Citi’s mission to deliver significant incremental value to our clients’ card programmes.”

Citi plans to launch the platform in Russia, Ukraine and Kazakhstan later this year. Some clients in Russia are currently on a Citi pilot program.

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