CFPB appoints Citi’s Peluso to Consumer Advisory Board

Michelle Peluso

The Consumer Financial Protection Bureau announced on Wednesday that it had appointed Michelle Peluso, Citi’s global consumer chief marketing and internet officer, to the agency’s Consumer Advisory Board.

Richard Cordray, the director of the CFPB, announced the 25-member panel after a seven month selection process. The board is composed of a number of experts from outside sources meant to provide guidance to the watchdog agency in the areas of consumer finance and emerging trends.

“The CFPB’s creation of a Consumer Advisory Board speaks to the Bureau’s aim to listen to consumers and constantly adapt to the fast-changing consumer environment, goals we strive for passionately at Citi,” John P. Carey, Citi’s global consumer banking head of governance and external affairs, said, according to 4-traders. “Michelle has done a remarkable job enhancing the customer experience at Citi and harnessing technology to bring better solutions to customers and companies, and I am confident she will bring that expertise to this important role and help the CFB achieve its mission.”

As a global consumer chief marketing and internet officer at Citi, Peluso is responsible for monitoring and improving the customer experience. She oversees the bank’s digital and marketing teams, as well as the company’s social media servicing and listening tools.

Before joining Citi in 2009, Peluso was the CEO at Traveolicity from 2003 to 2009. She has also previously served as a White House fellow and senior advisor to Alexis Herman, the former U.S. labor secretary under Bill Clinton. Additionally, she has served on Open Table’s board of directors and currently serves on the Gilt Groupe’s board of directors, 4-traders reports.

Peluso received her bachelor’s degree from the University of Pennsylvania’s Wharton School of Business and a master’s degree in economics, philosophy and politics from Pembroke College at Oxford University.

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