Digital media company Catalina recently unveiled its modular mobile commerce approach at Money2020 that allows consumer packaged goods retailers to incorporate management features into their existing mobile apps.
“Driven by retailer demand to leverage parts or all of our mobile commerce platform, we’ve created a modular approach that allows retailers to select exactly what features they need and integrate them seamlessly and easily into their own apps,” Mike Grimes, the senior vice president of mobile commerce at Catalina, said. “Retailers recognize that shoppers want a seamless, personalized mobile experience, and they want it now. By modularizing, we enable retailers to rapidly advance from where they are today to a fully integrated mobile solution.”
The solution, which is already in use at Giant and Stop & Shop retailers, has been selected for pilot by three additional retailers. It allows CPG retailers to incorporate asset protection, engagement, personalized media and scan and bag features into their current mobile apps.
“Combining in-store mobile commerce with loyalty, gained through personalization, is really the key here,” Grimes said. “On its own, mobile commerce can be a powerful tool, but it’s twice as powerful when coupled with purchase-history data to create a personalized, relevant experience for shoppers. At Catalina we know CPG shoppers, and this is what sets our solution apart.”