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Cardlytics launches advertising program in U.K.

CardlyticsCardlytics announced last week that it launched its advertising platform in Europe through Lloyds Banking Group, the company’s first banking partner and one of Europe’s largest retail banks.

“We are excited to provide a great new benefit to our customers via this program,” Ashley Machin, the managing director for digital at Lloyds Banking Group, which operates in the U.K., said. “It’s going to help our customers save on purchases they make every day.”

The U.K. market is a new opportunity in card-linked marketing, which allows advertisers to create purchase-targeted marketing through online and mobile banking applications. Fifty percent of all U.K. adults said they access their bank accounts over the internet, and 76 percent of adults aged 25 to 34 said they use the internet for online banking.

“Cardlytics has been a great success in the U.S., and will be in the U.K. as well,” Cardlytics U.K. Managing Director Charlie Humphreys said. “The U.K. is one of the most advanced retail banking and retail markets, so launching our platform here makes absolute sense. We look forward to working with banks, retailers and consumers to extend the benefits of Card-Linked Marketing to all.”

Cardlytics is a technology and advertising firm with partnerships with nearly 400 financial institutions. Its patented technology allows advertisers to connect with buyers directly through mobile banking channels.

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