Capital One Financial Corp. launched, in partnership with the National Association of Collegiate Directors of Athletics, Capital One Fiscal U to provide student-athletes with financial management skills in budgeting, saving, investing and credit and debt management.
The program will be offered to more than 1,600 schools and universities throughout the country.
“Financial literacy becomes a critical skill during college, when students are away from home, making decisions with potential long-term impacts on their financial futures,” Roger Ferguson, the managing vice president of sponsorships at Capital One, said. “As an NCAA Corporate Champion and long-time sponsor of numerous collegiate athletic programs, Capital One is committed to supporting all areas of college sports and contributing resources to help student-athletes reach their goals on the playing field and in the classroom.”
The program is web-based and presents students with a series of decisions they can expect to face at some point during their lives. The student must choose which action to take, and a virtual financial coach helps students learn from their decisions.
“Capital One’s Fiscal U program has been a great addition to the benefits we are able to offer our member institutions for their student-athletes and we’re confident it will be widely embraced,” NACDA Executive Director Bob Vecchione said. “We’re pleased to be a partner on this program, which will provide real life skills to help ensure our athletes can make smart decisions about their financial futures.”
Capital One’s affiliation with college sports dates back to 2001, with its sponsorship of the Florida Citrus Bowl—now the Capital One Bowl—and ESPN’s Capital One Bowl Week.