Capital One launches Book By Book digital campaign to donate books

249px-Capital_One_Financial_logo.svgCapital One Bank, in partnership with The Heart of America Foundation and Communities In Schools, recently launched Book By Book, a digital campaign that will help donate up to 50,000 books to schools and homes nationwide.

The campaign will run through Nov. 25, and for every new “Like” on the Capital One Investing for Good Facebook page, Capital One will donate one book, up to 50,000. Reading enthusiasts can also enter for a chance to win a custom children’s home library or reading nook in their home, designed by Taniya Nayak.

“Early reading and language skills are fundamental building blocks for learning and success,” Ken Kido, the executive vice president of local distribution at Capital One Bank, said. “Developing a lifelong love of reading fuels the imagination and can open doors to a world of possibilities for children. It all starts with that first great book. That’s why we’re working with The Heart of American Foundation and Communities In Schools to get books in the hands of children, with the goal of helping set more children on a path to future success.”

Since 2001, Capital One and The Heart of America have worked together to contribute 1.3 million books valued at more than $10.5 million into the hands of nearly 600,000 children in the U.S.

“Capital One and The Heart of America Foundation have worked together to promote literacy for more than a dozen years and in that time we’ve impacted hundreds of thousands of students,” The Heart of America co-founder and President Angie Halamandaris said. “The Book by Book program enables us to reach even more children, ensuring they have access to quality books and all the opportunities that literacy and academic success afford.”

The Book by Book program will also expand Capital One’s partnership with Communities In Schools, which provides resources to meet the needs of America’s most at-risk students. Capital One, Communities In Schools and First Book will distribute the books to children and schools most in need.

“Promoting literacy and providing access to books at a young age is one of our best tools in helping disenfranchised kids see that they have options in life,” Communities In Schools President Dan Cardinali said. “Working with Capital One, we are able to help more students realize their own path to success in school and in life.”

The grand prize custom children’s home library is valued at more than $17,000 and includes 150 age-appropriate books. Entrants will also have the chance to win one of four weekly Library-in-a-Box prize packages, which include two boxes of books—one for the reader and another to give to a local school or youth organization.

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