More than three million Barclaycard customers are getting rewarded for their shopping purchases as a result of a new strategic partnership between Barclaycard US and Cartera Commerce.
“The pressure for card issuers to deliver more value to their customers has never been greater,” Tom Beecher, the president and CEO of Cartera Commerce, said. “We’re delighted to partner with Barclaycard to help proactively meet this challenge by making it easy for Barclaycard customers to earn rewards faster with card-linked offers. When Barclaycard customers realize they can now earn merchandise or a dream trip faster than before by shopping with participating merchants, their loyalty credit card moves to top of wallet.”
Barclays’ payment business in the United States’ new deal with Cartera Commerce, the leading provider of card-linked marketing solutions, allows cardholders to earn discounts, rewards, miles and cash back for purchases at participating in-store, local and online retailers.
Barclaycard is launching its new shopping platform, leveraging Cartera’s shopping platform and large multi-channel merchant network, for select co-branded card programs, including Barnes & Noble, Carnival Cruise Lines, L.L.Bean, NFL and Travelocity.
“We’re thrilled to be able to make our payment programs even richer and more rewarding with Barclaycard RewardsBoost,” Eric Crozier, who oversees loyalty and new products for Barclaycard US, said. “Cartera was the ideal partner to deliver this program with its robust platform and a large and varied merchant network -– a rich combination of in-store and online merchants that match the lifestyle of our customers.”