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Bank of China launches new AmEx card

The new Bank of China Private Bank American Express Card will soon be issued by Bank of China as the bank’s first credit card designed for its private banking customers.

BOC, one of China’s “big four” banks, has partnered with American Express to issue the affluent branded card.

"American Express is a leading global brand that is recognized for providing premium services to affluent customers around the world," Xiangqun Zhong, the general manager of BOC's credit card center, said, AFP.com reports. "The launch of this new card marks the first milestone of our long-term partnership, and we look forward to offering our private banking customers exclusive privileges and benefits that they can enjoy both in China and when traveling abroad."

The card offers a variety of VIP banking services, including access to golf courses, fast-track service through airports and unlimited access to airport lounges worldwide.

The new card holders will also receive benefits and privileges at an array of hotels, merchants and healthcare and wellness services.

The card has dual currency capabilities, allowing one account in U.S. dollars and one account in Chinese yuan, according to AFP.com.

Dave Keung, the vice president of American Express, said that the launch of the new card was an important step towards an expansion of its brand and an opportunity to offer “world class” benefits and services to the increasing number of affluent consumers in China, AFP.com reports.

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