Bank of America recently vowed to re-launch its “Express Your Thanks” campaign in the hopes of donating up to $1 million to support military service members and veterans through the Welcome Back Veterans program and Wounded Warrior Project.
Customers and bank employees can send their online thanks to veterans and service members, and each expression of gratitude will generate a $1 donation from Bank of America. The campaign will run through Veterans Day on Nov. 11, and participants can send in photos, videos or messages of support on Twitter or the bank’s website.
Submitted messages will be shared with nonprofit military organizations, and select messages will be displayed in Times Square beginning in July.
“With more than 250,000 service men and women leaving active duty this year alone, raising awareness of the unique challenges they face as they integrate back into the workforce is more important than ever,” Jeff Cathey, the senior military affairs executive at Bank of America, said. “Through our ‘Express Your Thanks’ campaign, we’re helping foster a real connection between the public and our military in a meaningful and easy way while supporting programs like Wounded Warrior Project and Welcome Back Veterans, which help these heroes make their transition back to civilian life.”
The bank will partner with Charlotte Motor Speedway, Major League Baseball and MLB teams, including the Boston Red Sox, Chicago Cubs, Los Angeles Dodgers, New York Yankees, San Diego Padres and San Francisco Giants, to allow fans to express their gratitude at stadiums until June 9.
Funds donated by Bank of America will support economic empowerment programs through WWP and will help fund WBV’s network of Post-Traumatic Stress Disorder Centers of Excellence established by some of America’s top university hospitals.
“Efforts like ‘Express Your Thanks’ are a perfect example of how we can support the service men and women returning from the battlefield while recognizing the sacrifices they’ve made,” Tim Brosnan, the executive vice president of business for MLB, which in partnership with the Robert R. McCormick Foundation created Welcome Back Veterans in 2008, said. “We’re proud to be part of Bank of America’s campaign to honor service members and generate funding for programs that help veterans facing PTSD.”