American Express launches program to encourage passion projects

american expressAmerican Express launched a new program on Tuesday that is aimed at enabling, inspiring and encouraging individuals to pursue their dreams, bringing together experts, how-to advice and a monthly contest to encourage consumers to pursue passion projects.

American Express’s recent LifeTwist study revealed that Americans define success primarily by the experiences and passions pursued in a lifetime. The study also found that 75 percent of Americans consider “passion projects” crucial to living a fulfilled and successful life.

In coming weeks, the company plans to launch a Tumblr community that allows users and consumers to share inspiration, stories and advice on their projects and others’ projects.

Individuals who hope to complete a specific project can share their passion project and compete for one of 10 $2,000 rewards every month until the end of the year. Ten monthly winners will be chosen on originality, quality and creativity.

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