ABA endorses card-linked coupon technology

200px-American_Bankers_Association_LogoThe American Bankers Association recently endorsed a card-linked technology powered by Linkable Networks that allows banks to send consumers digital coupons via debit, credit and prepaid cards.

“We were looking for a way to serve two constituencies – our consumers and business clients – with a simple way for them to take advantage of discounts and coupons,” Howard Jaffe, the president and COO of Illinois-based Inland Bancorp, a program participant, said.  “Merchants have been extremely receptive, and our staff has found the implementation to be seamless and easy to use.”

The program includes offers from national merchants, and participating institutions can offer discounts from local merchants and business clients.

Additionally, the Linkable endorsement offers distribution across a number of channels, including mobile phone, PC or tablet, as well as traditional media channels.

After a payment card is registered, consumers can link offers to their card with a click or a scan of a QR code. Once the offer is redeemed, the savings appear directly on the consumer’s bank statement, thereby eliminating the need for paper coupons or pre-pay discounts.

“Card-linked offers have become an important way for banks to frequently engage their customers and provide added value,” ABA Executive Vice President Bill Kroll said. “Consumers love meaningful deals, and Linkable has put our member banks in a position to enhance their brand and be that source of value to their customers.”

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