The San Francisco 49ers announced on Tuesday that investment services firm BNY Mellon will serve as the football team’s official investments firm and a founding partner of Levi’s Stadium under a 10-year agreement set to take effect next year.
BNY Mellon will have exclusive branding rights for field-level East and West Legacy Clubs, which serve more than 900 patrons each game day. Team tunnels that run through the clubs allow fans to watch players walk onto the field.
“The vision for Levi’s Stadium has always been to provide an individually customized user experience through the use of innovative technology,” San Francisco 49ers CEO Jed York said. “BNY Mellon shares a similar philosophy in utilizing some of the most innovative thinking in the investment industry to develop specialized solutions to address their clients’ financial goals and challenges. We are excited to partner with BNY Mellon as it continues to establish itself as a major player not only in the Bay Area, but throughout the West Coast.”
Levi’s Stadium, designed by HNTB as one of the world’s best outdoor sports and entertainment venues, will be the new home for the 49ers.
BNY Mellon will also receive permanent and digital signage, a media package that includes radio and television placements, hospitality assets and the opportunity to host exclusive events for key clients and prospects.
“The 49ers are a first-class, high-quality franchise with vibrant leadership and a strong fan base,” BNY Mellon Investment Management CEO Curtis Arledge said. “Through this new partnership we can extend our investment and wealth management footprint across Northern California and the West Coast. As a global investments company, we place technology and innovation at the heart of everything we do for our clients. It makes sense for us to be closely associated with the best and brightest minds of one of the country’s premiere technology centers.”