Families preparing for back-to-school shopping are now eligible to earn rewards points through Sears and Kmart’s Shop Your Way Link program by linking an eligible Visa debit or credit card to their account.
The program, which was launched in May, has resulted in a 54 percent increase in new customers at the programs Reward Partner merchants, as well as a nine percent increase in visits from existing customers.
Enrolled members can earn rewards points through the program that can be redeemed in-store, online or over the phone at Sears and Kmart. Other participating merchants include Burger King, Louisiana Kitchen, Picture People, Public Storage, Popeyes and 1-800-Flowers.com.
“As students and parents head back to school, they are looking for extra savings and more ways to earn rewards,” Imran Jooma, the executive vice president and president of online marketing, pricing and financial services at Sears, said. “Shop Your Way Link allows our members to earn points on everyday purchases made with popular restaurants, retailers and service providers and enjoy a more personalized and rewarding shopping experience with Sears and Kmart. Through Shop Your Way, we are building relationships with tens of millions of members so we can offer a more personalized and rewarding shopping experience.”
Cards not eligible for the program include the Visa Buxx prepaid card, Flexible Spending Account Visa card, Electronic Benefits Transfer Visa cards and gift cards. Members can enroll up to three Visa cards.