The NBA and American Express announced last week Off the Court on NBA.com, which allows fans to connect and engage in live video chat with NBA players, as well as gain access to special promotions and offers.
“The excitement of the NBA goes far beyond what happens on the court,” Deborah Curtis, the vice president of sports and entertainment marketing at American Express, said. “We saw an opportunity to create a new destination where fans can go to see the person behind the player, and connect with the game in a completely new and intimate way. With our NBA partnership, we want to redefine the way that fans experience the game by giving basketball fans a chance to celebrate and explore shared passions with NBA players they love.”
Fans will have the ability to participate in live video chats with coaches, as well as former and current NBA players, to learn about their off-court interests. The chats, which will be hosted by Rick Fox, allow fans to submit their own questions via social media.
The challenge will also provide fans with access to special offers, ticket and merchandise promotions and the opportunity to win prizes. American Express will invite fans each month to detail their own passions in an opportunity to win premium game tickets and meet and greets with professional players.
“Our partnership with American Express has been defined by our collaboration to provide all NBA fans with unique live experiences and insider perspectives on our game,” Emilio Collins, the senior vice president of global marketing partnerships at the NBA, said. “The launch of ‘Off the Court’ gives fans access to a wealth of new and exciting NBA content and reinforces American Express’ commitment to innovation.”