MasterCard announced on Tuesday enhanced reward options for its cardholders through a partnership with Points International that is expected to drive engagement and provide value to rewards programs offered by issuing banks.
“Consumers have said loudly and clearly that they want increased flexibility with their rewards,” Nandan Mer, the group executive of MasterCard Loyalty Solutions, said. “Our enhanced solution delivers just that – the ability to exchange, trade, buy and gift rewards points. We believe this truly unique and superior redemption experience delivers even more value to all involved.”
Following the initial integration, the program will be available later in the year.
“While the financial services industry has been a keen focus for some time, we are especially excited to be partnering with a leading organization like MasterCard,” Points CEO Rob MacLean said. “Together, we are enhancing and differentiating issuer rewards programs hosted on the MasterCard Rewards Platform, and making them more attractive to consumers.”