MasterCard announced on Tuesday that it will premiere its MasterPass digital wallet in Italy by the end of the first quarter.
Mediaworld, Trenitalia, Esselunga and Vodafone will be among the first brands to offer the service to customers. The purchase of mobile devices has risen 255 percent this year to reach approximately $702 million, and the country boasts 14 million online shoppers.
MasterPass allows customers to make purchases without having to enter card and shipping details every time. The consumer simply chooses to pay with MasterPass, which stores credit card and shipping information for later use.
“MasterPass demonstrates MasterCard’s commitment to the development of electronic payments in Italy too,” MasterCard Italy Manager Paolo Battiston said. “The leading market players have clearly understood its benefits and opportunities and are working actively with us to launch this service.”
BNP Paribas is the first Italian bank to pilot MasterPass with employees and a select group of bank clients before the commercial launch of the digital wallet for all ban clients in early 2014.
“With this initiative, BNL confirms its innovative drive to find solutions that reflect the new habits and lifestyles of the bank’s clients,” BNP Paribas Vice General Director and Manager of Retail and Private Banking Marco Tarantola said.
Several other major banks, including Banca Generali, BPM, Findomestic and Intesa Sanpaolo are working to implement MasterPass and offer it to customers.